ECA News

ECA Project – Universal Studios Beijing – Opening May 2021

The 400-hectare Universal Beijing Resort is comprised of Universal Studios Beijing, Universal CityWalk Beijing (RDE district), Universal Studios Grand Hotel and NUO Resort Hotel.

The theme park includes seven immersive and expansive lands around a central lagoon — Kung Fu Panda Land of Awesomeness, Transformers Metrobase, Minion Land, The Wizarding World of Harry Potter, Jurassic World Isla Nublar, Hollywood and Waterworld. In addition to rides, Universal Beijing will have 24 shows and entertainment experiences. Shows include Lights, Camera, Action! and Waterworld Stunt Show.

ECA was retained by Beijing Tourism Group (BTG) and Beijing Shouhuan Cultural Tourism Investment Co. Ltd. in partnership with Universal Parks & Resorts (UPR) for market, attendance, and financial feasibility analysis for the Universal Studios Beijing mega theme park resort destination. The State Council approved the development of the US$3.3 billion mega theme park in September 2014. The expected capital investment is USD 6.5 billion.

In addition to the anchor mega theme park, ECA also performed market demand analysis for a waterpark, a CityWalk retail, dining, and entertainment (RDE) district, on-site hotels. ECA also created an integrated financial model for all resort components and prepared an economic impact study.

Ed Shaw and Edmond Chih featured in Blooloop Observation Attraction Article

Observation wheels: a history (and a new lease of life for the 21st century)

ECA Project – LEGOLAND New York Theme Park & Resort – Opening 2021

LEGOLAND New York Theme Park & Resort is scheduled to open in Goshen, New York in 2021. Owned and operated by Merlin Entertainments, the 150-acre park will feature eight lands​ and more than 50 rides, attractions and shows. The project also includes a 250-room themed hotel. The park will operate seasonally from April to November andthe hotel will operate year-round.

ECA was retained by LEGOLAND Development / Merlin Entertainment Group to complete site evaluation and market demand analysis for the project.

ECA Project – Harry Potter Studio Tour Tokyo – Opening 2023

Warner Bros. Studio Tours, Warner Bros. Japan, Seibu Railway Co., Ltd., Itochu Corporation, and Fuyo General Lease Co., Ltd. announced the development of Warner Bros. Studio Tour Tokyo – The Making of Harry Potter on a part of the current Toshimaen Amusement Park grounds located in Tokyo.

The Studio Tour Tokyo facility will cover an area of about 30,000 square meters and is expected to open in 2023. It will be the second facility of its kind in the world, after London, and will offer a new type of experiential entertainment in Japan. Building on the success of the Harry Potter experience in London, the indoor attraction will take visitors on a behind the scenes tour of the Wizarding World series. Visitors can explore the iconic movie sets that were designed and built by the creators of the Harry Potter series and see original costumes and props.

ECA was retained by Warner Bros. to complete the site analysis, market and feasibility study for the project.

Warner Bros. Studio Tour Tokyo – The Making of Harry Potter Set to Open on Toshimaen Grounds in the First Half of 2023

ECA team members play a leading role in top attractions and entertainment industry organizations

Over the past year, ECA team members have continued to occupy prominent positions and make valuable contributions to the attractions industry. Recent efforts include:

  • ECA’s LA office collaborated with entertainment design firm Thinkwell Group on a White Paper discussing the impacts of COVID-19 on theme park planning.
  • Principal Ray Braun was honored by the Themed Entertainment Association (TEA) as a TEA Master 2020 in recognition of his 40+ years of leading contributions to the industry in the area of economics and development principles.
  • Principal Christian Aaen was elected to the THEA Awards Committee where he is a member of the Attraction and Museums Sub-Committee.
  • Regional Director Janice Li was elected to the TEA Asia Pacific Board.
  • Christian Aaen served on the Blooloop judging panel for the 3rd edition of the Blooloop 50 Theme Park Influencer List 2020.

ECA’s Ray Braun Discusses Next-Generation Attraction Development with Blooloop

Ray Braun, a Founding Principal of ECA, speaks to Blooloop about his career and the origin and evolution of ECA. He also discusses development trends in the attraction industry and reveals major projects that ECA has worked on.

With a global focus on entertainment development projects, ECA has worked with theme park developers, cultural institutions, attraction operators, major movie studios, and other intellectual property companies since its establishment in 2010.

Blooloop.com, “Driving development: breaking the mould with next-generation attractions”