Strategy+Program Planning

• Attraction Program Strategies
• Branding and IP Considerations
• Attendance Drivers
• Visitor Profiles
• Revenue Opportunities
• Core Destination Elements
• Phasing Options

Global Benchmarking

• Program Mix and Scale
• Performance and Operating Metrics (Pricing, Visitor Mix, Attendance, Sizing)
• Revenue Drivers, Mix, and Scale
• Investment Ranges

Market Prioritization

• Scale and Profile of Resident and Tourist Markets
• Competitive Market
• Planned Developments
• Rollout Strategy for Multi-Unit Concepts

Feasibility + Destination Development

• Concept and Site Evaluation
• Available Market Definition
• Comparable Benchmarking
• Pricing Analysis
• Attendance Analysis
• Financial Analysis and ROI
• Feasibility Analysis for Other Hospitality and Retail